Star Wars is one of the biggest brands at Disney. Recently, the franchise movies have followed a one-movie-a-year schedule. Given the massive success of the revived Star Wars franchise, with a new entry topping the year-end box office reports each of the past three years — The Force Awakens in 2015, Rogue One in 2016, and The Last Jedi in 2017 — it’s not too hard to see that the viewing public may be ready for a Star Wars break. The most recent release, Star Wars anthology entry Solo: A Star Wars Story, is the first box office dud of the Disney Star Wars era.
Solo’s soft reception signaled the first tangible signs of Star Wars fatigue. With similar standalone movies based on Boba Fett and Obi-Wan Kenobi in various stages of development, not to mention previously announced standalone movie series from Last Jedi director Rian Johnson and Game of Thrones’ David Benioff and D.B. Weiss, Disney seems to be rethinking how far it can stretch this universe without exacerbating that fatigue.
Addressing criticism that a movie a year may be too many, Disney CEO Iger agreed, saying in retrospect that it may have been “a little too much, too fast”